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Its user data is the richest treasure any researcher could dream of.However, it used to be a “black box” before because it doesn’t allow brands or research agencies to access any user data.

Step 1 is to make sure you are logged in your We Chat account: 4.But gradually, We Chat opened it up in small steps: from nothing to showing page views and number of likes on We Chat public account articles, to allow third-party platform to aggregate data, and now the launching of We Chat Index.We can see that We Chat is slowly but steadily opening up its data resources.To illustrate the ability to measure buzz levels of similar keywords in the We Chat universe, Kantar Media CIC searched “千禧一代” (millennials), “80后” (80s generation), “90后” (90s generation) and “00后” (00s generation) for their buzz volume.“00后” (2,411,776), and the three are overwhelmingly more mentioned than “千禧一代”. More complete public opinion and brand health tracking: For brand owners who constantly need to compare their brand buzz against that of competitors, We Chat Index is a direct tool to measure the outcome of their campaigns.

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According to the official statement, this index is based on “big data analysis of We Chat”.

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