'The key things women search for on our site are a man’s height, salary and whether or not he owns a car or a house.Certainly, if women’s requirements were lower we would have a higher match-success rate.'Chinese men think educated women aren’t as easy to control! Internet chatter about came to a head last March when a young woman called Long Si Yu and 15 of her friends posted an online music video admonishing men for not having their own house or car.
'If you don’t have a car and you don’t have a house, please move aside don’t block my way,’ chimes one girl in the video.
I told her that I wasn’t going to rush into marrying just anyone, that my happiness doesn’t only come from my relationships but from my work.
I have my own value and can make my own social connections.
Meanwhile, their grandparents – many of whom can still remember mass famine – are piling on the expectations, too.
They are keen not only to see their granddaughters marry well (traditionally the only route to financial security) but also, mindful that the country has no social safety net, to have a large family to look after them in old age.
'The Chinese family is getting smaller and smaller and so the pressure on young women today is huge,’ says the social historian Simon Gjeroe.