Just like online dating before it, dating apps started out as a bit of a dirty secret – how many Tinder profiles joke that they’ll want to lie about how you met?
But time and ubiquity have meant that apps like Tinder and Grindr are no longer seen as a source of shame, and they’re just another of the many ways people can try and meet each other in the modern digital age.
It's definitely a more detailed experience, with the extra profile information available.
However, in the last 15 or so months it seems people are moving away from this option and gravitating towards the briefer, quantity approach.
Shtick: Just like Tinder, but women have to send the first message after matching More than 1 million users / Over 90% of female users with matches initiated chat / 700,000 matches per day Bumble is the creation of Tinder co-founder Whitney Wolfe, who left that company amid a storm of allegations of sexism against her former co-workers.
That’s all well and good, but does slightly fly in the face of the site’s main advantage over Tinder and its ilk – that there’s space for more than a tweet’s worth of information on the profiles.
Still, the full profiles and questions are available, and it’s free-to-use (with a few irritating ads), making it a worthwhile option for anyone hoping to know a bit more about their dates before meeting up for the first time.
It limits you to 12 or so potential matches per day (the exact amount depends on how many Facebook friends you have), giving it a bit more focus than the sprawl of Tinder or Happn.
They also just introduced timed matches which give you 24 hours to send the first message otherwise it expires, encouraging users to make matches more quickly.
Download: i OS / Android Shtick: Tinder-style swiping with advanced filtering options for paid members 12 million users The online dating giant has thrown its weight into the app arena.