And the higher up on the page our video is, the more views we are going to get.
So how do we get the first 50,000 views we need to get our videos onto the Most Viewed list?
Generally, a concept should not be forced because it fits a brand.
Rather, a brand should be fit into a great concept.
When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos that have traveled all around the internet and been posted on You Tube, My Space, Google Video, Facebook, Digg, blogs, etc. Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme.
In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.
If we succeed, the video will no longer be a single needle in the haystack of 10,000 new videos per day.
This summer, we were approached by a Hollywood movie studio and asked to help market a series of viral clips they had created in advance of a blockbuster.
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So far, we’ve worked on 80-90 videos and we’ve seen overwhelming success.
In the past 3 months, we’ve achieved over 20 million views for our clients, with videos ranging from 100,000 views to upwards of 1.5 million views each.