, a revamped version of their classic, updated with advice for women dating in today’s texting, Facebooking, instant messaging culture.
It’s easy, and frankly quite fun, to critique these books as blatantly anti-feminist.
Right appeared in 1995 and advocated doing pretty much what your mother told you: play hard to get; keep a bit in reserve; remain mysterious.
All told, it encouraged women to be a bit more cynical about their happily-ever- afters. When I ring them for our interview, both Fein and Schneider's phones refuse to accept my call because my number comes up as blocked.
Yeah, Ellen and Sherrie don’t want you to have those. “We remind women to dress for men, not other women,” they say. “We think that any Rules girl’s best accessory is big (three-inch) hoop earrings.” Why?
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower Ellen Fein and Sherrie Schneider practice what they preach.
Mainly because, in it, Ellen Fein and Sherrie Schneider basically told women to forget everything the previous thirty years of feminism had taught them. “They’re only doing it to be polite, for sex, or out of boredom,” say Ellen and Sherrie.
The authors have a more exact timetable for messaging that correlates with your age range (ugggh), which seems too formulaic. While that satisfies your need for instant gratification, I agree with the authors that it makes sense to save conversation for an in-person encounter.
By resisting the urge to text him for hours, you give him something to look forward to and don’t reveal too much, too soon.
As the gurus who invented call screening, curtailing any contact that isn't face-to-face as quickly as possible, and good old-fashioned ignoring, this strikes me as particularly apt.
The New Rules: The dating dos and don'ts for the digital generation, (£9.99, Piatkus) published this month, offers their signature sagacious take on the grey area where sex and cyberspace intersect.
Ohh, get Ellen and Sherrie – being all down with Facebook (actually, they had to ask their daughters for advice on this one).