The site claims an impressive three million users are active every day and make the impressive statement that you know at least one person who found someone on POF.
The site is free to use, meaning people don't have to part with any money to start finding their matches.
There have been several cases where people have used Plenty of Fish to meet people in order to carry out criminal acts.
When a new user signs up to the site, they are asked for their basic information as well as a picture of themselves.
The site then offers a lengthy, if not entertaining, chemistry test, where users answer a series of questions to establish their character.
The data from this is then used to match people with other users who it is believed they will have a spark with.
They also make bold claims about the dating training they offer suggesting that they can “tell you what you need in a relationship, where you screwed up (without knowing it) in past relationships.” After being matched, users can the decide whether they would like to start messaging them on the site.
(Millennial-to-English translation: They're coming on to too many women, disappearing after two dates, and generally behaving like they have a whole sea of fish waiting in their pocket—which, of course, they do.) So who can save singles from the calamity the tech bros have wrought? (Bumble has introduced a watermark feature to its photo-sharing function, in the hope that plastering users' names across every snapshot will give them pause before they send that unsolicited dick pic.) Apps like Hinge—which makes matches via mutual friends—and Tinder also launched campaigns to rebrand themselves as relationship-focused services rather than friction-free hookup tools.