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SAN FRANCISCO (Reuters) - Whats App, the Facebook-owned messaging service used by more than 1 billion people worldwide, is testing a system that would let businesses talk directly to Whats App users for the first time, according to communications about the project seen by Reuters.
The tests, which are being conducted with a handful of companies that are part of the Y Combinator startup incubator, are an important signal of how Whats App plans to make money from its massively popular service.
Last month Whats App struck a deal with Y Combinator, which provides training and advice to startups that show potential, to have a small number of companies take part in an early trial, according to emails and messages posted on a Y Combinator forum.